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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Serena</image:caption>
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      <image:title>Work - FreeSpot</image:title>
      <image:caption>To improve the usability issues around both finding and posting free items, the redesign prominently features a clear and interactive slider to target requested items and items being offered to give away. The large category blocks that dominated a large chunk of the screen real estate were replaced with easily scrollable horizontal groupings, so users could browse and hunt for items that catch their interest, rather than relying on the error-prone search feature.</image:caption>
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    <loc>https://www.stefmarca.com/work/guggenheim-case-study</loc>
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    <lastmod>2023-06-14</lastmod>
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      <image:title>Work - The Guggenheim Museum Website</image:title>
      <image:caption>Role: UX/UI Designer Length of the project: 2 weeks Tools used: Sketch, InVision</image:caption>
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      <image:caption>I led the design effort to create 800+ wireframes to support migrating the entirety of Pru.com to a new content management system while also ensuring designs and components aligned with Prudential’s new design system.</image:caption>
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      <image:title>Home - Handoff learnings from the FreeSpot app marketplace</image:title>
      <image:caption>A free, secondhand marketplace redesigned to improve communication &amp; handoff between the givers &amp; receivers of free items.</image:caption>
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      <image:title>Home - Guided habit-building with the Oasis app</image:title>
      <image:caption>A self-care habit tracker with a customizable digital meditation space for “me time”.</image:caption>
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      <image:title>Home - Improving the Guggenheim’s Information Architecture</image:title>
      <image:caption>A modern approach to improving the information architecture and navigation experience of the Solomon R. Guggenheim Museum website.</image:caption>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
      <image:caption>Always stay hungry Obstacles are meant to be climbed over Step back and plan before acting</image:caption>
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